Koh Kwan Loke, Regional Sales Manager Asia, EDAX
Another Sunday and I woke up early in the morning to have some local coffee before heading to the airport. When I reached Singapore Changi airport, I started to consider all the airports I have visited. After going through my fingers for a couple of rounds, I realized that I have been to >20 countries and >60 airports around the world.
Over the years I have spent many hours waiting in airports and I started to wonder why airports around the world spend so much money on doing up and renovating their older facilities. I have seen many transformations of other airports and tend to compare these airports with Singapore.
In one of the fastest growing countries – China, I have been to many local domestic airports. They are all built with fine architecture and a sense of ecofriendly design. The government is determined to improve infrastructure by building roads and highways, to link airports to cities. There is an old saying that to connect the world, you need a good transportation system. Like the Romans 2000 years ago, they build roads for easy transport of goods and soldiers. There is no comparison with the advanced infrastructures, which China has spent so much money on and this gives the first world countries a head start.
So this lead me to think about the extensive changes, which have taken place in my region over the last few years. Overall we have seen a transition in Asia from a 3rd world to 1st world region in terms of innovation, technology, and manufacturing. This is due to investment from government and private sectors and ensures that Asia will be a key player in the world economy.
Asia is a key and important market for Electron Microscopy and EDAX has benefited too as users upgrade older system for newer ones. EDAX now has installations on EM systems from all the principal global manufacturers. With the new products we have launched recently, we are confident that we can generate a good traction for business in the various countries of the region.
China is always hungry for new technologies and with our latest EDS and EBSD products, there is a good flow of new inquiries. After the launch of the ELEMENT Silicon Drift Detector (SDD), the China team has sold >30 units in 6 months. EDAX has been selling averagely two EBSD per quarter and this volume has generated a new breed of EBSD users. More and more EBSD applications have been presented and discussed at local conferences. EDAX can do our part by more sending more experts from the factory to have sharing sessions either during conferences or through individual meetings.
EDAX has grown in India over the years and has become a top supplier for EDS and EBSD. We currently have >50% market share for EBSD and have been recognized by key tier 1 universities. We have been successful in improving our market position through consistency and persistence. There were challenges for EDAX but we overcame them one at a time and we now have support from all major Electron Microscope suppliers. We now have a good team in India, comprising sales and applications support for all the local day to day requirements.
Singapore has been a key location for some time with many high end system purchases by industrial and academic customers. With the influx of manufacturing companies setting up facilities in South East Asia, this create good opportunities for EDAX products. One recent success we had was the sale of ORBIS µXRF analyzers into the forensic and electronic industries. We have also successful penetrated Malaysia MJIT with EDS and EBSD on a JEOL SEM. This will be a good reference for future potentials in the S.E.A. region.
Asia will continue to be a hub for research and manufacturing. We will expect to see assembly facilities setting up in Vietnam, Philippines and Malaysia, new requirements for Electron Microscopes and EDS. India government is determined to create a “Build in India” campaign and attract foreign investment to improve India economy.
All this development, which is so obvious in the airports and transportation systems of the region, can also be seen in many industries, including microscopy and microanalysis. If you would like to hear more, please give us a call or come and pay us a visit!