Conferences and trade shows

Looking At A Grain!

Sia Afshari, Global Marketing Manager, EDAX

November seems to be the month when the industry tries to squeeze in as many events as possible before the winter arrives. I have had the opportunity to attend a few events and missed others, however, I want to share with you how much I enjoyed ICOTOM18*!

ICOTOM (International Conference on Texture of Materials) is an international conference held every three years and this year it took place in St. George, Utah, the gateway to Zion National Park.

This was the first time I have ever attended ICOTOM which is, for the most part, a highly technical conference, which deals with the material properties that can be detected and analyzed by Electron Backscatter Diffraction (EBSD) and other diffraction techniques. What stood out to me this year were the depth and degree of technical presentations made at this conference, especially from industry contributors. The presentations were up to date, data driven, and as scientifically sound as any I have ever seen in the past 25 years of attending more than my share of technical conferences.


The industrial adaptation of technology is not new since X-ray diffraction has been utilized for over half a century to evaluate texture properties of crystalline materials. At ICOTOM I was most impressed by the current ‘out of the laboratory’ role of microanalysis, and especially EBSD, for the evaluation of anisotropic materials for quality enhancement.

The embracing of the microanalysis as a tool for product enhancement means that we equipment producers need to develop new and improved systems and software for EBSD applications that will address these industrial requirements. It is essential that all technology providers recognize the evolving market requirements as they develop, so that they can stay relevant and supply current needs. If they can’t do this, then manufacturing entities will find their own solutions!

*In the interests of full disclosure, I should say that EDAX was a sponsor of ICOTOM18 and that my colleagues were part of the organizing committee.

How to Increase Your Materials Characterization Knowledge with EDAX

Sue Arnell, Marketing Communications Manager, EDAX

The EDAX Applications and Product Management teams have been very busy offering free ‘continuing education’ workshops in September and October – with a great global response from our partners and customers.

At the end of September, Applications Specialist Shawn Wallace and Electron Backscatter Diffraction (EBSD) Product Manager Matt Nowell joined 6 additional speakers at a ‘Short Lecture Workshop for EBSD’, sponsored by EDAX at the Center for Electron Microscopy and Analysis (CEMAS) at The Ohio State University. The participants attended sessions ranging from ‘EBSD Introduction and Optimization of Collection Parameters for Advanced Application’ to ‘The Dictionary Approach to EBSD: Advances in Highly-Deformed and Fine-Grained Materials’.

Feedback on this workshop included the following comments, “This was a great learning opportunity after working with my lab’s EDAX systems for a couple of months”; “I like the diversity in the public and the talks.  I was very pleased with the overall structure and outcome”; and “Great! Very helpful.”

Matt Nowell presents at the ‘Short Lecture Workshop for EBSD’ at CEMAS, OSU.

In mid-October, EBSD Applications Specialist, Dr. Rene de Kloe traveled to India for a series of workshops on EBSD at the Indian Institute of Science (Bangalore), the International Advanced Research Center (Hyderabad), and the Indian Institute of Technology (Mumbai). Topics discussed at the sessions included:

• Effects of measurement and processing parameters on EBSD
• The application of EBSD to routine material characterization
• Defining resolution in EBSD analysis
• Three Dimensional EBSD analysis – temporal and spatial
• Advanced data averaging tools for improved EDS and EBSD mapping – NPAR™
• Microstructural Imaging using an Electron Backscatter Diffraction Detector – PRIAS™
• Transmission EBSD from low to high resolution

Dr. René de Kloe presents at one of three recent workshops in India.

According to our National Sales Manager in India, Arjun Dalvi, “We conducted this seminar at different sites and I would like to share that the response from all our attendees was very good. They were all eager to get the training from Dr. René and to take part in very interactive Q and A sessions, in which many analysis issues were solved.”

Global Applications Manager Tara Nylese was at the Robert A. Pritzker Science Center in Chicago, IL last week to give a presentation on “Materials Characterization with Microscopy and Microanalysis” for the Illinois Institute of Technology. “In this lecture, we started with a basic introduction to electron microscopy, and then dived deeper into the fundamentals of X-ray microanalysis. We explored both the basics of X-ray excitation, and how to evaluate peaks in an X-ray spectrum. From there, we looked at applied examples such as composition variation in alloys, chemical mapping of components of pharmaceutical tablets, and some fascinating underlying elemental surprises in biological materials.”

Finally, today we have 50 participants at the Geological Museum in Cambridge, MA for a training workshop given by Dr. Jens Rafaelsen and sponsored by Harvard University on “Taking TEAM™ EDS Software to the Next Level” * Presentation topics include:

• Basic operation of the TEAM™ EDS Analysis package
• How to get the most out of TEAM™ EDS Analysis
• Advanced training
• Tips and Tricks using TEAM™ EDS Analysis

Dr. Jens Rafaelsen presents at the Harvard workshop.

Here at EDAX, we are keen to provide our customers, potential customers, and partners with opportunities to improve their knowledge and polish their skills using the techniques, which are central to the EDAX product portfolio.  Our EDS, EBSD, WDS and XRF experts enjoy helping with regular training sessions, webinars, and workshops. If you would like to be included, please check for upcoming webinarsworkshops, and training sessions at www.edax.com.

*A video of these workshop sessions will be available from EDAX in the coming weeks.

EDAX China User Meeting in Guiyang 贵阳用户会流水帐

Dr. Sophie Yan, Applications Engineer China, EDAX

EDAX China User Meeting, Guiyang.

EDAX China User Meeting, Guiyang.

EDAX held a China user meeting in Guiyang, Guizhou province in July 2017. We had a wonderful time with over 100 customers and colleagues. The User Meeting was very interesting; the weather is cool in summer; and the activities after the meeting were great fun.. I have several pictures to show the different moments…
Generally, Guiyang is not very popular with Chinese people. In Shanghai, there are luxuries in Huaihai Road and crowds in Nanjing Road; in Beijing, you find the solemn Tiananmen Square and desolate The Great Wall, but in Guiyang, I just had an impression of a poverty-stricken mountain area. Then I met a friend from Guiyang, she also talked about poverty and the mountain area, but she was much more enthusiastic about the region. She said it was warm in winter and cool in summer; she said the mountain and water were so nice. She was a stylish girl, living an exquisite life; but she always wished she could go back to hometown earlier. From then on, Guiyang became a kind of mystery in my mind.
其实我对贵阳思慕已久。
上海上海,是淮海路的名牌南京路的热闹;北京北京,是天安门的庄严长城的苍凉。贵阳,有什么?大山的贫瘠与封闭?直到当年,我碰到一位朋友,来自贵阳。她也说起大山及贫穷,但是她的话里,那里冬暖夏凉,水暖山温。那位朋友,思想前卫,生活精致,心心念念的,却是早日回家。至此,贵阳,在我心里是颇为神秘的所在。
After so many years, when I arrived in Guiyang, the feeling of mystery and novelty disappeared. The airport looks great and the billboard is modern and impressive. It was no different from other places, except that it’s 10 degrees cooler than Shanghai. I shared this image in ‘wechat’ moments, then got a lot of ’likes’.
一念多年。当踏上这个城市的土地,我所以为的一切,新奇,神秘,通通颠覆。这里的机场不小,广告牌也一派摩登气派。和我去过的地方并无多大不同。除了,比起火炉一般的江浙沪低了十度,发在微信朋友圈,引起一片哀号。看看这一张截图,就拉了多少仇恨。

During the conference our VP Mark Grey came and delivered a corporate introduction. Nan Lin from Singapore and local applications showed new product information: EDS, EBSD, XRF, etc.
开会中……VP Mark过来作公司简介,新加坡的林楠以及国内的应用分别作产品介绍……EDS,EBSD,XRF,嗯,分工明确。

Invited speakers shared their research work in the afternoon. Each one generated lively discussion. The EDAX user meeting is not only an opportunity to show EDAX products, it is also a platform for users’ to communicate with each other and discuss current challenges in microanalysis.
下午各位嘉宾给大家作邀请报告……每个报告都引起了热烈的反应,讨论得不亦乐乎……EDAX的用户会不单是一个产品展示的环节,更是一个用户交流的平台……

Speakers at the China User Meeting 2017

Speakers at the China User Meeting 2017

Imagine the scenery outside. The weather forecast showed 29 degree(Celsius), but it was cool actually. Green trees and a humid atmosphere made the sultry summer go away.
开会中间例行出来拍照,当时天气预报29度,但是风吹得非常凉爽。分明才是初夏的温度,凉风习习的感觉。加上四周绿树葱茏,空气中的润泽气息,盛夏的酷热,早已远离。

 
The hotel located beside Guanshanhu Park, which was gorgeous.
酒店在观山湖公园旁边,风景如画(图片来自百度,笔者拍照无能……)
No one was in this corner of the park. Red flowers were quietly in bloom.
傍晚的公园角落寂寂无人,一丛红花在碎石小径上静静盛开。

We went to Huangguoshu waterfall! The white waterfall poured down. I felt the vapor and steam: it was amazing.
当然这次贵阳之行的精妙处不止于此……还有我最为盼望的——黄果树瀑布!如匹练的白色倾泻直下,瀑布脚下水汽氤氲,在近处感受那赫赫声势,大自然的鬼斧神工,实非人力所能及。
Just behind the hill, the water from the waterfall formed a lake, gentle and quiet.
瀑布积水成湖,湖水温柔静谧。水的另一面。

We also experienced the different culture of the local ethnic minority. Terraced fields, bamboo buildings,songs and dance from local people. Attractive.
我们还顺便见识了少数民族的多样文化。梯田,依山而建的竹楼,以及多姿多彩的歌舞。不虚此行。

Finally, we are looking forward to the next user meeting in China!
流水帐完结处,唯愿年年有今日,岁岁有今朝!

Celebrating the 50th Birthday of Microanalysis

Sia Afshari, Global Marketing Manager, EDAX

The Microscopy & Microanalysis (M&M) Conference is celebrating 50 years of microanalysis at this year’s meeting in St. Louis next week. There is an entire session (A18.3) dedicated to the 50-year anniversary and the historical background of microanalysis from several different perspectives.

My colleague, Dr. Patrick Camus will be presenting the history of EDAX in his presentation, “More than 50 Years of Influence on Microanalysis” at this session and this is a must see for everyone who is at all interested in the historical development and advances in microanalysis!

Looking back at some of the images in the field of microscopy and seeing how far we have come from static spectrum collection to the standardless quantification of complex materials makes me wonder (in a good way!), about the future and especially about the technical possibilities in microanalysis.

Figure 1. Nuclear Diodes EDAX System Interfaced to Cambridge Stereoscan Scanning Electron Microscope – circa 1968

Pat will be describing the evolution of the company from Nuclear Diodes (1962) through EDAX International (1972) and purchase by Philips (1974) to acquisition by Ametek in 2001. Many accomplished microanalysts have been part of the EDAX team along the journey and have contributed enormously to the technical development of microanalysis. The advancements which have been made to date and those which will continue in the future would have not been possible without the dedication and hard work of all these pioneers in this field.

Figure 2. EDAX Element Silicon Drift Detector on a Scanning Electron Microscope – 2017.

At EDAX, which happens to be older than 50 years, I have been honored to meet some of the pioneers of microanalysis. I extend my gratitude to all those whose work has made it possible for us to enjoy the level of sophistication achieved today and we hope to continue their innovative tradition!

Please click here for more information on EDAX at M&M 2017.

To Attend, or Not to Attend Trade Shows? That is the Question!

Roger Kerstin – US Sales Manager, EDAX

From the point of view of a regional Sales Manager, for a long time, trade shows were the ultimate way to bring in new customers and reach many of your existing customers all at the same time. However, previously gigantic shows like Pittcon now continue to get smaller and smaller every year. When I attended my first Pittcon in 2000, it was so big that only a few venues in the country could host it. Now it seems that it could be placed anywhere and there is no longer a size issue. With more focus on the internet the trade shows almost seem like they are not needed any longer.

EDAX at AAFS EDAX at TMS

As you see I said almost. I do feel that participation in tradeshows is and will continue to be important for a long time both for vendors/exhibitors and customers/participants. As exhibitors, they allow us to meet with current customers, see new and exciting trends and/or products, and talk to potential new customers. All of this in one place. Yes, it can be expensive to attend these shows all the time, especially the larger ones but let’s just think about the cost in more detail. Let’s think about it from the perspective of the exhibitor. If we get 50 leads from a larger show that maybe costs $25,000. Wow, that’s $500 per lead. If I were to go out and try to visit 50 potential customers it would take weeks and there would be a lot of travel and a lot more expense. I would say that overall we would probably spend more to visit these 50 potential customers across the region and it would take 4-5 times as long. So not only are we spending more money, we are taking valuable time in doing so.

Sometimes I hear that the exhibitors are saying the show is too long, or that it was a waste of money. I can even say that I have said that in the past as well, but if we look at the bigger picture, it really isn’t that bad. At a trade show we not only have attendees that are there to look, learn, and possibly purchase products or services. They are also coming to see us or other companies like ours and we can be passive and not get a lot out of it or we can be nice, friendly, and accessible. If we are the latter, then we potentially can start up a new relationship with a new customer. At some shows we also have a team there that usually wouldn’t be with us on the door-to-door visits. At a show, we may have product support, sales, service and if needed can address all avenues with one meeting. Potential customers have a chance to see new technology advancements at close hand and can even request an individual demo at a given event. To do this elsewhere would be costlier and more time consuming for both us and for our customers.

EDAX with TESCAN at Pittcon 2017 EDAX at M&M 2016

Some of these large shows probably do need to be shortened as it seems at some of them, the last day is a time where the vendors meet vendors and not a lot of customers are coming around, but even on that note it could be beneficial as this is where we make connections with others doing similar things and there could potentially be partnerships or mutually beneficial outcomes. In short, I will continue to support the value of our events and tradeshow attendance – we look forward to seeing you at ‘M&M 2017’!

My Turn

Dr. Stuart Wright, Senior Scientist, EDAX

One of the first scientific conferences I had the good fortune of attending was the Eighth International Conference on Textures of Materials (ICOTOM 8) held in 1987 in Santa Fe, New Mexico. I was an undergraduate student at the time and had recently joined Professor Brent Adams’ research group at Brigham Young University (BYU) in Provo, Utah. It was quite an introduction to texture analysis. Most of the talks went right over my head but the conference would affect the direction my educational and professional life would take.

Logos of the ICOTOMs I've attended

Logos of the ICOTOMs I’ve attended

Professor Adams’ research at the time was focused on orientation correlation functions. While his formulation of the equations used to describe these correlations was coming along nicely, the experimental side was quite challenging. One of my tasks for the research group was to explore using etch pits to measure orientations on a grain-by-grain basis. It was a daunting proposition for an inexperienced student. At the ICOTOM in Santa Fe, Brent happened to catch a talk by a Professor from the University of Bristol named David Dingley. David introduced the ICOTOM community to Electron Backscatter Diffraction (EBSD) in the SEM. Brent immediately saw this as a potential experimental solution to his vision for a statistical description of the spatial arrangement of grain orientations in polycrystalline microstructures.

At ICOTOMs through the years

At ICOTOMs through the years

After returning to BYU, Brent quickly went about preparing to get David to BYU to install the first EBSD system in North America. Instead of etch pits, my Master’s degree became comparing textures measured by EBSD and those measured with traditional X-Ray Pole Figures. I had the opportunity to make some of the first EBSD measurements with David’s system. From those early beginnings, Brent’s group moved to Yale University where we successfully built an automated EBSD system laying the groundwork for the commercial EBSD systems we use today.

I’ve had the good fortune to attend every ICOTOM since that one in Santa Fe over 30 years ago now. The ICOTOM community has helped germinate and incubate EBSD and continues to be a strong supporter of the technique. This is evident in the immediate rise in the number of texture studies undertaken using EBSD immediately after EBSD was introduced to the ICOTOM community.

The growth in EBSD in terms of the percentage of EBSD related papers at the ICOTOMs

The growth in EBSD in terms of the percentage of EBSD related papers at the ICOTOMs

Things have a way of coming full circle and now I am part of a group of three (with David Fullwood of BYU and my colleague Matt Nowell of EDAX) whose turn it is to host the next ICOTOM in St George Utah in November 2017. The ICOTOM meetings are held every three years and generally rotate between Europe, the Americas and Asia. At ICOTOM 18 we will be celebrating 25 years since our first papers were published using OIM.
icotom-2017
It is a humbling opportunity to pay back the texture community, in just a small measure, for the impact my friends and colleagues within this community have had both on EBSD and on me personally. It is exciting to consider what new technologies and scientific advances will be germinated by the interaction of scientists and engineers in the ICOTOM environment. All EBSD users would benefit from attending ICOTOM and I invite you all to join us next year in Utah’s southwest red rock country for ICOTOM 18! (http://event.registerat.com/site/icotom2017/)

Some of the spectacular scenery in southwest Utah (Zion National Park)

Some of the spectacular scenery in southwest Utah (Zion National Park)

How To Get the Maximum Benefit from Visiting the Show Floor at a Microanalysis Conference.

Dr. Patrick Camus, Director of Research and Innovation, EDAX

Control 2016

This is the time of year when many analysts are scrambling to finalize details for the Microscopy & Microanalysis Conference – to be held this year in Columbus, OH. We too are striving to present our products in the best light for attendees to evaluate.

As conference attendees, you may well be coming with the task of evaluating and comparing software and equipment from a variety of vendors. Many will also be booking demonstrations, provided by the very capable application specialists of the representative companies. Their job, as well as mine, is to sell you the best product available, which obviously is from EDAX (wink, wink).

But what is your task for the week, and how should you prepare? I have a few universal topics that you might like to consider before you even hit the show floor.

Your primary task is to get enough information to make an educated decision about the best system at the fairest price to benefit the customers of your lab. That system may be the BEST IN THE WORLD system or it may have the absolute lowest price, but knowing the criteria before seeing the competing systems will help in balancing the cost and the benefits and select the best system for your lab.

Below I will present some criteria for system selection. I will use x-ray microanalysis systems as examples because that is the equipment that EDAX sells, but the approach is universal for all equipment purchases.

  • Understand and appreciate all the system specifications because they are the best indicators of the system quality and performance, but emphasize those that that you currently employ or realistically could implement. For instance, if you have a low-level SEM, do you or will you operate at the maximum beam current of the system? How often do you really operate under the conditions necessary to obtain resolutions specifications? Make sure you understand how the system operates AWAY from the conditions used for specifications. These deviations may be more indicative of how your users operate and how the system will be useful for them.
  • Appreciate aesthetics, but look beneath the system “skin” to actual technical performance substance. Do your current operators work that way or can they be retrained to work that way? Is the technology truly new or just re-skinned? The workflow may demo well, but do your operators work in that manner?
  • Ask about your projected local service engineers. Ask for an interview with them before the sale. Over the lifetime of the system, you will probably work with them more than anyone else at the company.
  • During a demo, perform tests under your typical or expected operating conditions to get a feeling for real-world performance in your lab. But also ask for suggested optimized conditions for better performance for future analyses. How much training is included or can be upgraded? Would training at your site or at the vendor site be more effective for those involved?

These are just a few of the topics that you should consider. This is a lot of preparation work to do before you even hit the show floor, but the answers to these topics will make your system selection that much more satisfying in the long run. And job satisfaction for you and your users goes a long way!