Marketing

Down Memory Lane

Sia Afshari, Global Marketing Manager, EDAX

For years I have been attending the Denver X-ray conference (DXC) and it is hard when it coincides with the Microscopy and Microanalysis Conference (M&M) as it has a few times in the past several years. It is just difficult for me to accept that the overlap is not avoidable!

My interests are twofold, marketing activities where my main responsibility lie, and technical sessions which still pique my curiosity and which are beneficial for future product development. In the past couple of years at M&M, it has been great to attend sessions devoted to the 50 year anniversaries of electron microscopy, technical evolution, and algorithms, where my colleagues have either been the subject of presentations or have given papers. I have had the fortune to meet and, in some cases, to reacquaint with some of the main contributors to the scientific advancement of electron microscopy.

Being at M&M, I have missed the final years of attendance at DXC of the “old-timers” who have retired. These are gentlemen, in the true meaning of the word, whom I have had the honor of knowing for over 30 years and who have been more than generous with their time with me. I recognize most of all their devotion and contribution in advancing x-ray analysis to where it is today. Their absence will be felt especially in the development of methodology and algorithm. As a friend, who was frustrated with the lack of availability of scientists with a deep knowledge in the field, recently put it, “these guys don’t grow on trees.”

Back at M&M this year, I listened to Frank Eggert talking about the “The P/B Method. About 50 Years a Hidden Champion”, and he brought back many memories. I recognized most of his referenced names, and the fact that they are no longer active in the industry! Looked around the room, I saw more people of the same hair color as mine (what is left). I thought about the XRF/XRD guys I used to know and who are also no longer around the industry. The old Pete Seeger song popped up in my mind with a new verse as; “where have all the algorithmic guys gone?”

When the Dust of M&M Settles, It’s Time to Take Stock….

Shawn Wallace, Applications Engineer, EDAX 

Shawn presents our 2nd Lunch & Learn session at M&M 2018.

For an applications engineer, M&M is our biggest and most stressful event. Back to back demos while making sure everything is perfect to truly show off the best you can offer, with presentations and poster thrown in for good measure. There is no real time to reflect during the show, so as the dust settles, I always like to reflect on the year past and the one coming (in our world it seems as though the year really begins and ends in August).

Over the past year, the EDAX EBSD world has seen major changes with the release of the Velocity™ detector. It was well received by our customers, which puts a smile on my face. Over the next year, you guys will have the system to play with and will really learn the power of it, showing that our hard work and time spent has really paid off. There is so much more in the works on the EBSD side that I wish I could tell you about. Stay tuned for that ride. It should be fun and exciting.

Velocity™ EBSD Camera

As for the EDS world, the release of the Elite T was a great group effort with many small changes behind the scenes making big differences to the product, with more to come.
That said, APEX™ still seems to steal the spotlight (sorry Matt!). With features being added quickly to each internal build, we see our customers’ needs being fulfilled one line of code at a time and in time, you will see them too.

EDAX webinar series.

While hardware and software are key, I think that it is just as important to reflect on all the interactions we have at the show with all our customers, partners and friends. It helps me understand what we did right (and wrong) on our journey in the last year. Between workshops, onsite training sessions, and shows, I see customers both at their work sites, seeing what they are working with, and out at a neutral site learning from their colleagues about what’s new in tech or new ways to answer interesting questions. This helps us all to understand your needs and wants, and where we as a community are going and growing.

With that in mind, I am turning this blog back over to you. Where do you see microanalytical technology going in the next year? What application areas do you see expanding? What is the best way for us to disseminate information to you, our users? (webinars, videos, blogs, workshops?) We invite you to Leave a Reply via the link below.

How to Increase Your Materials Characterization Knowledge with EDAX

Sue Arnell, Marketing Communications Manager, EDAX

The EDAX Applications and Product Management teams have been very busy offering free ‘continuing education’ workshops in September and October – with a great global response from our partners and customers.

At the end of September, Applications Specialist Shawn Wallace and Electron Backscatter Diffraction (EBSD) Product Manager Matt Nowell joined 6 additional speakers at a ‘Short Lecture Workshop for EBSD’, sponsored by EDAX at the Center for Electron Microscopy and Analysis (CEMAS) at The Ohio State University. The participants attended sessions ranging from ‘EBSD Introduction and Optimization of Collection Parameters for Advanced Application’ to ‘The Dictionary Approach to EBSD: Advances in Highly-Deformed and Fine-Grained Materials’.

Feedback on this workshop included the following comments, “This was a great learning opportunity after working with my lab’s EDAX systems for a couple of months”; “I like the diversity in the public and the talks.  I was very pleased with the overall structure and outcome”; and “Great! Very helpful.”

Matt Nowell presents at the ‘Short Lecture Workshop for EBSD’ at CEMAS, OSU.

In mid-October, EBSD Applications Specialist, Dr. Rene de Kloe traveled to India for a series of workshops on EBSD at the Indian Institute of Science (Bangalore), the International Advanced Research Center (Hyderabad), and the Indian Institute of Technology (Mumbai). Topics discussed at the sessions included:

• Effects of measurement and processing parameters on EBSD
• The application of EBSD to routine material characterization
• Defining resolution in EBSD analysis
• Three Dimensional EBSD analysis – temporal and spatial
• Advanced data averaging tools for improved EDS and EBSD mapping – NPAR™
• Microstructural Imaging using an Electron Backscatter Diffraction Detector – PRIAS™
• Transmission EBSD from low to high resolution

Dr. René de Kloe presents at one of three recent workshops in India.

According to our National Sales Manager in India, Arjun Dalvi, “We conducted this seminar at different sites and I would like to share that the response from all our attendees was very good. They were all eager to get the training from Dr. René and to take part in very interactive Q and A sessions, in which many analysis issues were solved.”

Global Applications Manager Tara Nylese was at the Robert A. Pritzker Science Center in Chicago, IL last week to give a presentation on “Materials Characterization with Microscopy and Microanalysis” for the Illinois Institute of Technology. “In this lecture, we started with a basic introduction to electron microscopy, and then dived deeper into the fundamentals of X-ray microanalysis. We explored both the basics of X-ray excitation, and how to evaluate peaks in an X-ray spectrum. From there, we looked at applied examples such as composition variation in alloys, chemical mapping of components of pharmaceutical tablets, and some fascinating underlying elemental surprises in biological materials.”

Finally, today we have 50 participants at the Geological Museum in Cambridge, MA for a training workshop given by Dr. Jens Rafaelsen and sponsored by Harvard University on “Taking TEAM™ EDS Software to the Next Level” * Presentation topics include:

• Basic operation of the TEAM™ EDS Analysis package
• How to get the most out of TEAM™ EDS Analysis
• Advanced training
• Tips and Tricks using TEAM™ EDS Analysis

Dr. Jens Rafaelsen presents at the Harvard workshop.

Here at EDAX, we are keen to provide our customers, potential customers, and partners with opportunities to improve their knowledge and polish their skills using the techniques, which are central to the EDAX product portfolio.  Our EDS, EBSD, WDS and XRF experts enjoy helping with regular training sessions, webinars, and workshops. If you would like to be included, please check for upcoming webinarsworkshops, and training sessions at www.edax.com.

*A video of these workshop sessions will be available from EDAX in the coming weeks.

Celebrating the 50th Birthday of Microanalysis

Sia Afshari, Global Marketing Manager, EDAX

The Microscopy & Microanalysis (M&M) Conference is celebrating 50 years of microanalysis at this year’s meeting in St. Louis next week. There is an entire session (A18.3) dedicated to the 50-year anniversary and the historical background of microanalysis from several different perspectives.

My colleague, Dr. Patrick Camus will be presenting the history of EDAX in his presentation, “More than 50 Years of Influence on Microanalysis” at this session and this is a must see for everyone who is at all interested in the historical development and advances in microanalysis!

Looking back at some of the images in the field of microscopy and seeing how far we have come from static spectrum collection to the standardless quantification of complex materials makes me wonder (in a good way!), about the future and especially about the technical possibilities in microanalysis.

Figure 1. Nuclear Diodes EDAX System Interfaced to Cambridge Stereoscan Scanning Electron Microscope – circa 1968

Pat will be describing the evolution of the company from Nuclear Diodes (1962) through EDAX International (1972) and purchase by Philips (1974) to acquisition by Ametek in 2001. Many accomplished microanalysts have been part of the EDAX team along the journey and have contributed enormously to the technical development of microanalysis. The advancements which have been made to date and those which will continue in the future would have not been possible without the dedication and hard work of all these pioneers in this field.

Figure 2. EDAX Element Silicon Drift Detector on a Scanning Electron Microscope – 2017.

At EDAX, which happens to be older than 50 years, I have been honored to meet some of the pioneers of microanalysis. I extend my gratitude to all those whose work has made it possible for us to enjoy the level of sophistication achieved today and we hope to continue their innovative tradition!

Please click here for more information on EDAX at M&M 2017.

To Attend, or Not to Attend Trade Shows? That is the Question!

Roger Kerstin – US Sales Manager, EDAX

From the point of view of a regional Sales Manager, for a long time, trade shows were the ultimate way to bring in new customers and reach many of your existing customers all at the same time. However, previously gigantic shows like Pittcon now continue to get smaller and smaller every year. When I attended my first Pittcon in 2000, it was so big that only a few venues in the country could host it. Now it seems that it could be placed anywhere and there is no longer a size issue. With more focus on the internet the trade shows almost seem like they are not needed any longer.

EDAX at AAFS EDAX at TMS

As you see I said almost. I do feel that participation in tradeshows is and will continue to be important for a long time both for vendors/exhibitors and customers/participants. As exhibitors, they allow us to meet with current customers, see new and exciting trends and/or products, and talk to potential new customers. All of this in one place. Yes, it can be expensive to attend these shows all the time, especially the larger ones but let’s just think about the cost in more detail. Let’s think about it from the perspective of the exhibitor. If we get 50 leads from a larger show that maybe costs $25,000. Wow, that’s $500 per lead. If I were to go out and try to visit 50 potential customers it would take weeks and there would be a lot of travel and a lot more expense. I would say that overall we would probably spend more to visit these 50 potential customers across the region and it would take 4-5 times as long. So not only are we spending more money, we are taking valuable time in doing so.

Sometimes I hear that the exhibitors are saying the show is too long, or that it was a waste of money. I can even say that I have said that in the past as well, but if we look at the bigger picture, it really isn’t that bad. At a trade show we not only have attendees that are there to look, learn, and possibly purchase products or services. They are also coming to see us or other companies like ours and we can be passive and not get a lot out of it or we can be nice, friendly, and accessible. If we are the latter, then we potentially can start up a new relationship with a new customer. At some shows we also have a team there that usually wouldn’t be with us on the door-to-door visits. At a show, we may have product support, sales, service and if needed can address all avenues with one meeting. Potential customers have a chance to see new technology advancements at close hand and can even request an individual demo at a given event. To do this elsewhere would be costlier and more time consuming for both us and for our customers.

EDAX with TESCAN at Pittcon 2017 EDAX at M&M 2016

Some of these large shows probably do need to be shortened as it seems at some of them, the last day is a time where the vendors meet vendors and not a lot of customers are coming around, but even on that note it could be beneficial as this is where we make connections with others doing similar things and there could potentially be partnerships or mutually beneficial outcomes. In short, I will continue to support the value of our events and tradeshow attendance – we look forward to seeing you at ‘M&M 2017’!

Considerations for your New Year’s Resolutions from Dr. Pat

Dr. Patrick Camus, Director of Research and Innovation, EDAX

The beginning of the new calendar year is a time to reflect and evaluate important items in your life. At work, it might also be a time to evaluate the age and capabilities of the technical equipment in your lab. If you are a lucky employee, you may work in a newly refurbished lab where most of your equipment is less than 3 years old. If you are such a fortunate worker, the other colleagues in the field will be envious. They usually have equipment that is much more than 5 years old, some of it possibly dating from the last century!

Old Jalopy circa 1970 EDAX windowless Si(Li) detector circa early 70’s

In my case, at home my phone is 3 years old and my 3 vehicles are 18, 16, and 3 years old. We are definitely evaluating the household budget this year to upgrade the oldest automobile. We need to decide what are the highest priority items and which are not so important for our usage. It’s often important to sort through the different features offered and decide what’s most relevant … whether that’s at home or in the lab.

Octane Elite Silicon Drift Detector 2017 Dr. Pat’s Possible New Vehicle 2017

If your lab equipment is older than your vehicles, you need to determine whether the latest generation of equipment will improve either your throughput or the quality of your work. The latest generations of EDAX equipment can enormously speed up throughput and the improve quality of your analysis over that of previous generations – it’s just a matter of convincing your boss that this has value for the company. There is no time like the present for you to gather your arguments into a proposal to get the budget for the new generation of equipment that will benefit both you and the company.
Best of luck in the new year!

From Third World to First World – Through Innovation, Technology and Manufacturing.

Koh Kwan Loke, Regional Sales Manager Asia, EDAX

airport

Changi Airport, Singapore

Another Sunday and I woke up early in the morning to have some local coffee before heading to the airport. When I reached Singapore Changi airport, I started to consider all the airports I have visited. After going through my fingers for a couple of rounds, I realized that I have been to >20 countries and >60 airports around the world.

Over the years I have spent many hours waiting in airports and I started to wonder why airports around the world spend so much money on doing up and renovating their older facilities. I have seen many transformations of other airports and tend to compare these airports with Singapore.

In one of the fastest growing countries – China, I have been to many local domestic airports. They are all built with fine architecture and a sense of ecofriendly design. The government is determined to improve infrastructure by building roads and highways, to link airports to cities. There is an old saying that to connect the world, you need a good transportation system. Like the Romans 2000 years ago, they build roads for easy transport of goods and soldiers. There is no comparison with the advanced infrastructures, which China has spent so much money on and this gives the first world countries a head start.

So this lead me to think about the extensive changes, which have taken place in my region over the last few years. Overall we have seen a transition in Asia from a 3rd world to 1st world region in terms of innovation, technology, and manufacturing. This is due to investment from government and private sectors and ensures that Asia will be a key player in the world economy.

Kinetic Rain (Changi Airport Terminal 1)

Kinetic Rain (Changi Airport Terminal 1)

Asia is a key and important market for Electron Microscopy and EDAX has benefited too as users upgrade older system for newer ones. EDAX now has installations on EM systems from all the principal global manufacturers. With the new products we have launched recently, we are confident that we can generate a good traction for business in the various countries of the region.

China is always hungry for new technologies and with our latest EDS and EBSD products, there is a good flow of new inquiries. After the launch of the ELEMENT Silicon Drift Detector (SDD), the China team has sold >30 units in 6 months. EDAX has been selling averagely two EBSD per quarter and this volume has generated a new breed of EBSD users. More and more EBSD applications have been presented and discussed at local conferences. EDAX can do our part by more sending more experts from the factory to have sharing sessions either during conferences or through individual meetings.

EDAX has grown in India over the years and has become a top supplier for EDS and EBSD. We currently have >50% market share for EBSD and have been recognized by key tier 1 universities. We have been successful in improving our market position through consistency and persistence. There were challenges for EDAX but we overcame them one at a time and we now have support from all major Electron Microscope suppliers. We now have a good team in India, comprising sales and applications support for all the local day to day requirements.

Singapore has been a key location for some time with many high end system purchases by industrial and academic customers. With the influx of manufacturing companies setting up facilities in South East Asia, this create good opportunities for EDAX products. One recent success we had was the sale of ORBIS µXRF analyzers into the forensic and electronic industries. We have also successful penetrated Malaysia MJIT with EDS and EBSD on a JEOL SEM. This will be a good reference for future potentials in the S.E.A. region.

Asia will continue to be a hub for research and manufacturing. We will expect to see assembly facilities setting up in Vietnam, Philippines and Malaysia, new requirements for Electron Microscopes and EDS. India government is determined to create a “Build in India” campaign and attract foreign investment to improve India economy.

All this development, which is so obvious in the airports and transportation systems of the region, can also be seen in many industries, including microscopy and microanalysis. If you would like to hear more, please give us a call or come and pay us a visit!