China

EM Microanalysis Business in China

Harris Jiang, Regional Sales Manager, EDAX China

The FY2018 is coming to the end within one month. The Chinese EM market has increased dramatically in the past 10 years. According to the data that Prof. Zhang Ze (the CAS academician, Chairman of Asian EM association) provided at the 2018 Chinese EM meeting in October in Chengdu, Tsinghua University purchased the first unit of Cs-TEM in 2008. However, the total volume of this product has grown enormously since that time. As to the EM microanalysis (EDS-EBSD-WDS) market, the whole market capacity has expanded dramatically. Figure 1 clearly shows the number of TEMs and SEMs in China. ¹

Figure 1. Number of electron microscopes in China. Data is up to 2016.

With the increase in China’s economy, the Chinese market is becoming a crucial one with the largest potential for EM companies. Each single segment market deserves full attention and investment. The development of advanced materials and advanced industrial manufacturing relies on smart design and precise engineering. Microstructural control is key, and comprehensive facilities and expertise in electron microscopy are needed for this. NSFC has provided financial support for hundreds of projects in universities and research institutes in recent years. ² It needs to be pointed out that the term “industry market” does not necessarily imply low-end market and “academic market” does not mean high-end market either. For example, the electronic/ semiconductor industry will be a good segment market which we should focus on in the future. The Chinese Government has invested a huge amount of resources in it [3] – and this is a high-end one. They are asking vendors to offer the best high-level EDS to detect nanostructure of less than 10 nm. For most customers, we need to develop a complete workflow and application solution in the niche market rather than just the most advanced products, and this helps us to grow together.

EBSD in China is currently becoming a hot topic and key segment product, especially since 2016. It is promising that EBSD applications in China have increased greatly and continue to grow. Most researchers are trying to add EBSD on their SEMs. As a sales manager, I have plenty of opportunity to visit customers who are from various different backgrounds. Although their application needs are customized, the demand for EBSD is still growing. High-end EBSD customers need an EBSD detector with high speed and high sensitivity. EDAX is able to offer different EBSD solutions tailored to a variety of applications and requirements. We are taking a long-term vision and expecting a tremendous change in the next ten years. We need to think bigger and more!

At EDAX we will be improving our product offerings in the coming years by developing specific application solutions and products for better cooperation with leading customers in each market segment. Secondly, we will also promote the capability of the service and application teams by developing a comprehensive training system and strengthening our human resources in China. Lastly, we are enhancing team collaboration and improving efficiency by clarifying the responsibilities of positions and optimizing internal communication.

For the Chinese market, EDAX provides specific EDS and EBSD products to both entry-level and high-end customers in each niche market. We believe that in the coming months and years we will be able to provide more solutions for customers’ fundamental research and technology development. We are hoping that we will have a bright future with the Chinese market.

References:
1. Ze Zhang, Xiaodong Han, Nature Materials volume 15, pages 695–697 (2016)
2. China Nature Science Foundation supports projects in 2017 [in Chinese] http://www.nsfc.gov.cn/publish/portal0/tab434/info70085.htm
3. China shatters annual fab construction investment record at US$7 Billion in 2018. http://www.semi.org/en/highlights-august-2018-edition-fab-databases

EDAX China User Meeting in Guiyang 贵阳用户会流水帐

Dr. Sophie Yan, Applications Engineer China, EDAX

EDAX China User Meeting, Guiyang.

EDAX China User Meeting, Guiyang.

EDAX held a China user meeting in Guiyang, Guizhou province in July 2017. We had a wonderful time with over 100 customers and colleagues. The User Meeting was very interesting; the weather is cool in summer; and the activities after the meeting were great fun.. I have several pictures to show the different moments…
Generally, Guiyang is not very popular with Chinese people. In Shanghai, there are luxuries in Huaihai Road and crowds in Nanjing Road; in Beijing, you find the solemn Tiananmen Square and desolate The Great Wall, but in Guiyang, I just had an impression of a poverty-stricken mountain area. Then I met a friend from Guiyang, she also talked about poverty and the mountain area, but she was much more enthusiastic about the region. She said it was warm in winter and cool in summer; she said the mountain and water were so nice. She was a stylish girl, living an exquisite life; but she always wished she could go back to hometown earlier. From then on, Guiyang became a kind of mystery in my mind.
其实我对贵阳思慕已久。
上海上海,是淮海路的名牌南京路的热闹;北京北京,是天安门的庄严长城的苍凉。贵阳,有什么?大山的贫瘠与封闭?直到当年,我碰到一位朋友,来自贵阳。她也说起大山及贫穷,但是她的话里,那里冬暖夏凉,水暖山温。那位朋友,思想前卫,生活精致,心心念念的,却是早日回家。至此,贵阳,在我心里是颇为神秘的所在。
After so many years, when I arrived in Guiyang, the feeling of mystery and novelty disappeared. The airport looks great and the billboard is modern and impressive. It was no different from other places, except that it’s 10 degrees cooler than Shanghai. I shared this image in ‘wechat’ moments, then got a lot of ’likes’.
一念多年。当踏上这个城市的土地,我所以为的一切,新奇,神秘,通通颠覆。这里的机场不小,广告牌也一派摩登气派。和我去过的地方并无多大不同。除了,比起火炉一般的江浙沪低了十度,发在微信朋友圈,引起一片哀号。看看这一张截图,就拉了多少仇恨。

During the conference our VP Mark Grey came and delivered a corporate introduction. Nan Lin from Singapore and local applications showed new product information: EDS, EBSD, XRF, etc.
开会中……VP Mark过来作公司简介,新加坡的林楠以及国内的应用分别作产品介绍……EDS,EBSD,XRF,嗯,分工明确。

Invited speakers shared their research work in the afternoon. Each one generated lively discussion. The EDAX user meeting is not only an opportunity to show EDAX products, it is also a platform for users’ to communicate with each other and discuss current challenges in microanalysis.
下午各位嘉宾给大家作邀请报告……每个报告都引起了热烈的反应,讨论得不亦乐乎……EDAX的用户会不单是一个产品展示的环节,更是一个用户交流的平台……

Speakers at the China User Meeting 2017

Speakers at the China User Meeting 2017

Imagine the scenery outside. The weather forecast showed 29 degree(Celsius), but it was cool actually. Green trees and a humid atmosphere made the sultry summer go away.
开会中间例行出来拍照,当时天气预报29度,但是风吹得非常凉爽。分明才是初夏的温度,凉风习习的感觉。加上四周绿树葱茏,空气中的润泽气息,盛夏的酷热,早已远离。

 
The hotel located beside Guanshanhu Park, which was gorgeous.
酒店在观山湖公园旁边,风景如画(图片来自百度,笔者拍照无能……)
No one was in this corner of the park. Red flowers were quietly in bloom.
傍晚的公园角落寂寂无人,一丛红花在碎石小径上静静盛开。

We went to Huangguoshu waterfall! The white waterfall poured down. I felt the vapor and steam: it was amazing.
当然这次贵阳之行的精妙处不止于此……还有我最为盼望的——黄果树瀑布!如匹练的白色倾泻直下,瀑布脚下水汽氤氲,在近处感受那赫赫声势,大自然的鬼斧神工,实非人力所能及。
Just behind the hill, the water from the waterfall formed a lake, gentle and quiet.
瀑布积水成湖,湖水温柔静谧。水的另一面。

We also experienced the different culture of the local ethnic minority. Terraced fields, bamboo buildings,songs and dance from local people. Attractive.
我们还顺便见识了少数民族的多样文化。梯田,依山而建的竹楼,以及多姿多彩的歌舞。不虚此行。

Finally, we are looking forward to the next user meeting in China!
流水帐完结处,唯愿年年有今日,岁岁有今朝!